10 years ago I was tasked to develop and implement the Content Marketing strategy for a large global recruitment company. Across 3 continents. Across more than 25 countries.
I felt a bit overwhelmed by the task. That's when my boss told me the sentence above.

He was right. Content Marketing came to stay.

Little did I know that it would take us over a year to implement the strategy.

Don´t worry. It will not take you that long. I made all the mistakes for you and you will participate from my learnings.

There are 11 components we will focus on:

Know your audience - Defining your target audience and researching where they are.
Make THEM win - Getting a clear understanding of their problems and what they need to be successful.
Messages that will resonate - Creating messages that will resonate with your audience.
Success measurements - Setting goals and benchmarks we want to achieve
Define your competition - Researching external voices that are creating content for them already.
Create new ideas - Developing unique content ideas that will get their attention.
Leverage your sources - Discovering already existing assets for content creation.
Production plan - Deciding on the content deliverables and how they will be produced.
Distribution plan - Planning our channels, distributors and schedule
Lead Generation - Establishing a Lead Generation process around our content
Analyze Impact - Being clear on the business results our content marketing efforts are generating

Are you ready to learn from my failures and avoid them when you start your content marketing journey?

Workshop - Everything is a story